Despite enjoying 64% possession and having 25 shots, West Brom were held to a 0-0 stalemate by Derby County on Tuesday evening.
For once their composure in front of goal let them down, and it was the first time this season that the Baggies have failed to score in a league game.
It was Valerien Ismael’s side’s second successive draw after their game against Millwall finished 1-1 last weekend, and leaves them a point behind leaders Fulham.
After their trip to Deepdale, West Brom face an enticing clash at home to Queens Park Rangers next Friday.
The Baggies have won their last five games against Preston, last losing to the Lilywhites in 2008.
After losing their first three league games of this season, Preston are now unbeaten in four matches.
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Emil Riis Jakobsen scored a 95th-minute equaliser to keep that run going on Tuesday night, as Frankie McAvoy’s men drew 2-2 away at Sheffield United.
McAvoy described his side’s resilience at Bramall Lane as “magnificent” as they twice trailed to the Blades, who had beaten Peterborough United 6-2 last weekend.
The Lilywhites struggled on home turf for much of 2020-21, but six of their eight points so far this season have come at Deepdale